Popular in Korea: Trending Korean Skincare & K-Beauty

Popular in Korea: Trending Korean Skincare & K-Beauty

In a world where everyone is chasing the next viral product it can be hard to separate what really works from all the noise. That's why at Sissel Lab we've done the research; we've visited Seoul and trawled the aisles at Olive Young so that you can fill your haul with products that Koreans are really crazy about!

From PDRN and retinal to hydrating serums, collagen masks, Korean SPF and toner pads, explore Sissel Lab’s curated selection of tried and true K-Beauty faves!

What’s popular in Korean skincare right now?

In Korea beauty trends can move quickly, but certain ingredients, formats and products continue to stand the test of time.

PDRN, retinal, collagen masks, Korean SPF, toner pads and hydration-focused skincare are eternally popular on the Korean Peninsula. This collection brings together different types of products, making it an easy way to discover what is currently popular across K-Beauty and catering to your specific routine and skincare needs.

  • Expertly curated K-Beauty

    A carefully selected edit of Korean brands and skincare formulas.

  • Skin-first formulas 

    Textures and actives chosen with efficacy, comfort and skin tolerance in mind.

  • Trusted Korean brands 

    Established names recognised for innovation and a strong skincare focus.

  • Easy shopping from Ireland 

    A clear, considered and convenient shopping experience.

 Key ingredients in Korean skincare 

  • PDRN

    PDRN is an increasingly popular Korean skincare ingredient, commonly featured in formulas focused on skin renewal, hydration and a revitalised appearance.

  • Retinol & Retinal

    Retinol and retinal are vitamin A derivatives commonly used in skincare formulas designed to support skin renewal, texture and a smoother-looking appearance.

  • Hyaluronic Acid

    A widely used humectant that helps attract and retain moisture for a hydrated, comfortable skin feel.

  • Collagen

    Collagen is commonly used in Korean skincare formulas designed to support a plump, smooth and well-hydrated skin appearance.

 Frequently Asked Questions

What does “Popular in Korea” mean?

Popular in Korea is our curated selection of Korean skincare products; focusing on ingredients and formats which are both perennially popular as well as those newer products which are on the cutting edge and blowing up in Seoul right now!

How are products selected for this collection?

At Sissel Lab it goes without saying that we're truly skincare obsessed. We spend way too much of our free time educating ourselves on which products are popular in Korea, both old and new. We've also been lucky enough to visit Korea so that we can learn first-hand, by speaking with Koreans and seeing what products really are popular there and which live up to the hype! We also love a new product as much as anyone, and are always keeping a keen eye on what's trending in K-Beauty.

Is what's popular Korean skincare always what's new?

Absolutely not! Korean skincare is rooted in tradition and routine. Many of the most popular products in Korea use the same active ingredients and extracts that have been used in skincare for centuries! That said, in an industry as forward thinking as K-Beauty technologies are constantly progressing, so while newer is not always better, it pays to keep up to date with recent advances and new product launches!

What Korean skincare ingredients are popular right now?

Right now, in Korea as much as here the hottest products contain ingredients and actives both old and new, such as PDRN, retinal, hyaluronic acid, collagen and NAD+.

What types of products can I find in Popular in Korea?

Our curated selection includes a wide range of products; everything from serums to moisturisers, eye care to facemasks. We're confident you can find something that suits your specific skin type and needs, while implementing products that are genuine Korean essentials.

Is Popular in Korea the same as Bestsellers?

Not necessarily! While there is of course overlap our bestsellers and what's popular in Korea, we find that there are some products which are super popular in Korea that haven't broken through to the same extent in the West. It's our job to bring that knowledge to you, so you can unlock your potential as the ultimate K-Beauty girlie!

How often is the Popular in Korea collection updated?

We're always keeping an eye on what's popping off in Korea! We update this selection as regularly as we can, so while there are certain products which we don't see going anywhere (looking at your, Round LAB SPF!) you will see products rotate as trends change and new products become available in Ireland for the first time!